Great
product photos are the key to the success of your E-commerce business. But to
capture a great product photo is not an easy task and not everyone can do it.
We know in today’s E-commerce business is highly competitive and to stay ahead
in this competition, there is no alternative to display a nice looking and
attractive product photo on your product page.
Therefore
E-commerce business owners give a substantial amount of time, energy, and
effort to take a great product photo. You can know the tips and tricks of
taking great product photos. You can also ensure an attractive product photo to
display on your E-commerce website. This will lead you to have more clicks,
more conversions, and more sales and revenues on your business.
Here
in this blog post, we have mentioned the seven most important tips and tricks
on how to capture a great product photo, which definitely will boost
your online sales. Let’s dive into the details.
Know the Basics of
Product Photography
Knowing
the basic product photography equipment and the process are very essential to
capture a good quality photo. If you can’t operate your camera properly,
definitely you will not be able to capture a great product photo. If you are
new to product
photography, your first product shoot may not give you the perfect image to
display on the e-commerce site. When you know all the variation and usage of
camera lenses and can use lenses focus appropriately, taking several shots of
the same product can give you the right image to display on your online shop.
Pick the Right
Camera and Settings
A camera is another factor that can contribute to take a great product photo. It
is the most essential element of any kind of product photography. Undoubtedly DSLR
cameras are the best choice to take product photography. It has the best
lenses and focuses capability to make multiple variations of the same
product image.
Your
camera Settings is also highly important to give you the perfect Product Photo.
To take a great photo we recommend the following setting for your camera.
- · Never
use a wide-angle lens, unless you need it. Wide-angle lenses may distort your
product photo.
- · Use
the appropriate size of aperture for the product shoot. A wide aperture will
narrow the depth of field and will leave your product out of focus. A small
aperture can be a good selection and it will give you a wider depth of field
and will keep your product photo crunchy and in focus. We recommend aperture f8
and f11 in between.
- · Set
the appropriate white balance. We suggest setting the same Kelvin temperature
that fits the light source.
Nowadays
Smartphone
cameras have improved a lot and some Smartphone camera technology like the
iPhone, Huawei Samsung can take even better pictures than a professional
camera. Therefore, due to the urgency and lack of time, you may take your
product photo with your Smartphone and show it on your product page. Whatever
camera you use, make sure you get the perfect set of lighting and background of
your product photo.
Set Your Product
Appropriately for Photograph.
Before
taking your product photo, you must set it in the right position and angle. A
perfect product positioning and setting is highly important to make your
product photo as natural and real. Try to set your product position in front of
your selected white background on a flat, steady surface. When you get the
above-mentioned product settings you can take your product
photos with proper lighting. Change your product positioning and setting,
based on your product item. Here are a few ideas to position your product items
for photograph:
- · Use
glue, tape, or stand to fix small items like jewelry, key, or small parts in
position.
- ·
Take
a mannequin when you shoot a photo of your fashion items
- ·
You
can also use a hanger or hook to take photos of your different apparel items.
- ·
For
large items, like furniture use a steady stand, mounted to the best position.
·
Use
the creative idea that fits the product context, like craft paper, carpet
whatever that helps you to shoot comfortably.
Try to Use a Tripod
When Necessary
Tripod
is mainly used in photography to give balance and elevate a camera, a flash
unit, and much other photographic equipment. By using a tripod photographers
can capture images using slow shutter speeds.
In some situations, it is quite difficult to maintain balance when using
a hand-held camera. Especially for motion pictures, the slightest of
movements can impact image quality largely. You can also use a Smartphone
stabilizer when you take a photo of your favorite Smartphone.
Select the Right
Product Background
The product of the background is crucial to give you a perfect product photo that creates customer
appeal. A unit item like home appliances,
devices, watch, jewelry, fashion and apparel, and many other household items
are best fit in white
background for E-commerce products. Customers can see the product clearly
without any distractions in the white background. For this reason, try to take
your product photo in the white background that creates the maximum attention
of the customer to your product page. However, you can also use other
backgrounds where it is appropriate. Some luxury and expensive items like jewelry
and watch might fit into a black, grew, or another texture background. If you
are not sure then take the product photo on different backgrounds and then
select one that gives you the best picture.
Use Bright Natural
Light
Among
all of the product
photography tips, light is immensely important for you. It is a deciding
factor that determines the quality of your product image. Setting perfect
lighting is not an easy task in photography. But if you can do it right, light
brings great results in your photo quality. When you consider lighting, you
have two options in your hand. One is the natural light that gives you the Best
product photo in most cases and the other one is studio light, which can be
adjusted to the context and background of the product. Determine the impact of
natural and artificial light on your photo quality. And also try to understand
how light reflects with the product itself.
Take The opportunity of Online Photo Editing Service
When
you take your product photo, your all photos will not be perfect. If you cannot
confirm the perfect photo shooting, you don’t need to be a worry. Online photo editing service providers, like
clippingsolutions.com, can provide your desired photo within a few minutes
cost-effectively. You can consider taking their photo editing service for your
product photos. They provide all kinds of photo editing that are required for
your E-commerce business. The following are the most provided photo editing
services: Background
Removal service, Image Masking, Color Correction, Blending, clipping path service and all
kinds of Retouching, Photo Cropping, and Re-sizing, Neck Joint or Ghost
Mannequin and Shadow Creation. For this
reason, it will be a smart decision to take the opportunity of an online photo
editing service for your E-commerce product photos. They are highly
professional and ensure the most attractive product photo by applying various
photo editing methods. By taking their service you can save your valuable time,
energy, and money and this will help you to focus more on the core business
activities.
Conclusion
Finally,
we can say product photo capturing is an art. You might have the world’s best camera
in hand and the world's best product to capture. If you don’t know how to
capture a real and natural-looking product photo, you will not be able to
create appeal to the customers to buy your product. To capture an impressive
photo, you don’t need to be a professional photographer. If you just follow the
above-mentioned tips and tricks on how to capture a great product photo and
present them on your e-commerce site, we can guarantee, you will be able to
gain more clicks on your product and improve your customer conversion rate and
online sales.
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