How to Capture Great Product Photos for Your E-commerce Business

Great product photos are the key to the success of your E-commerce business. But to capture a great product photo is not an easy task and not everyone can do it. We know in today’s E-commerce business is highly competitive and to stay ahead in this competition, there is no alternative to display a nice looking and attractive product photo on your product page.

Therefore E-commerce business owners give a substantial amount of time, energy, and effort to take a great product photo. You can know the tips and tricks of taking great product photos. You can also ensure an attractive product photo to display on your E-commerce website. This will lead you to have more clicks, more conversions, and more sales and revenues on your business.

Here in this blog post, we have mentioned the seven most important tips and tricks on how to capture a great product photo, which definitely will boost your online sales. Let’s dive into the details.

Know the Basics of Product Photography

Knowing the basic product photography equipment and the process are very essential to capture a good quality photo. If you can’t operate your camera properly, definitely you will not be able to capture a great product photo. If you are new to product photography, your first product shoot may not give you the perfect image to display on the e-commerce site. When you know all the variation and usage of camera lenses and can use lenses focus appropriately, taking several shots of the same product can give you the right image to display on your online shop.

Pick the Right Camera and Settings

A camera is another factor that can contribute to take a great product photo. It is the most essential element of any kind of product photography. Undoubtedly DSLR cameras are the best choice to take product photography. It has the best lenses and focuses capability to make multiple variations of the same product image.

Your camera Settings is also highly important to give you the perfect Product Photo. To take a great photo we recommend the following setting for your camera.

• ·    Never use a wide-angle lens, unless you need it. Wide-angle lenses may distort your product photo.
• ·      Use the appropriate size of aperture for the product shoot. A wide aperture will narrow the depth of field and will leave your product out of focus. A small aperture can be a good selection and it will give you a wider depth of field and will keep your product photo crunchy and in focus. We recommend aperture f8 and f11 in between.
• ·    Set the appropriate white balance. We suggest setting the same Kelvin temperature that fits the light source.

Nowadays Smartphone cameras have improved a lot and some Smartphone camera technology like the iPhone, Huawei Samsung can take even better pictures than a professional camera. Therefore, due to the urgency and lack of time, you may take your product photo with your Smartphone and show it on your product page. Whatever camera you use, make sure you get the perfect set of lighting and background of your product photo.

Set Your Product Appropriately for Photograph.

Before taking your product photo, you must set it in the right position and angle. A perfect product positioning and setting is highly important to make your product photo as natural and real. Try to set your product position in front of your selected white background on a flat, steady surface. When you get the above-mentioned product settings you can take your product photos with proper lighting. Change your product positioning and setting, based on your product item. Here are a few ideas to position your product items for photograph:

• ·        Use glue, tape, or stand to fix small items like jewelry, key, or small parts in position.
• ·         Take a mannequin when you shoot a photo of your fashion items
• ·         You can also use a hanger or hook to take photos of your different apparel items.
• ·         For large items, like furniture use a steady stand, mounted to the best position.

·         Use the creative idea that fits the product context, like craft paper, carpet whatever that helps you to shoot comfortably.

Try to Use a Tripod When Necessary

Tripod is mainly used in photography to give balance and elevate a camera, a flash unit, and much other photographic equipment. By using a tripod photographers can capture images using slow shutter speeds.  In some situations, it is quite difficult to maintain balance when using a hand-held camera. Especially for motion pictures, the slightest of movements can impact image quality largely. You can also use a Smartphone stabilizer when you take a photo of your favorite Smartphone.

Select the Right Product Background

The product of the background is crucial to give you a perfect product photo that creates customer appeal.  A unit item like home appliances, devices, watch, jewelry, fashion and apparel, and many other household items are best fit in white background for E-commerce products. Customers can see the product clearly without any distractions in the white background. For this reason, try to take your product photo in the white background that creates the maximum attention of the customer to your product page. However, you can also use other backgrounds where it is appropriate. Some luxury and expensive items like jewelry and watch might fit into a black, grew, or another texture background. If you are not sure then take the product photo on different backgrounds and then select one that gives you the best picture.

Use Bright Natural Light

Among all of the product photography tips, light is immensely important for you. It is a deciding factor that determines the quality of your product image. Setting perfect lighting is not an easy task in photography. But if you can do it right, light brings great results in your photo quality. When you consider lighting, you have two options in your hand. One is the natural light that gives you the Best product photo in most cases and the other one is studio light, which can be adjusted to the context and background of the product. Determine the impact of natural and artificial light on your photo quality. And also try to understand how light reflects with the product itself.

Take The opportunity of Online Photo Editing Service

When you take your product photo, your all photos will not be perfect. If you cannot confirm the perfect photo shooting, you don’t need to be a worry.  Online photo editing service providers, like clippingsolutions.com, can provide your desired photo within a few minutes cost-effectively. You can consider taking their photo editing service for your product photos. They provide all kinds of photo editing that are required for your E-commerce business. The following are the most provided photo editing services:  Background Removal service, Image Masking, Color Correction, Blending, clipping path service and all kinds of Retouching, Photo Cropping, and Re-sizing, Neck Joint or Ghost Mannequin and Shadow Creation.  For this reason, it will be a smart decision to take the opportunity of an online photo editing service for your E-commerce product photos. They are highly professional and ensure the most attractive product photo by applying various photo editing methods. By taking their service you can save your valuable time, energy, and money and this will help you to focus more on the core business activities.

Conclusion

Finally, we can say product photo capturing is an art. You might have the world’s best camera in hand and the world's best product to capture. If you don’t know how to capture a real and natural-looking product photo, you will not be able to create appeal to the customers to buy your product. To capture an impressive photo, you don’t need to be a professional photographer. If you just follow the above-mentioned tips and tricks on how to capture a great product photo and present them on your e-commerce site, we can guarantee, you will be able to gain more clicks on your product and improve your customer conversion rate and online sales.